Cisco @ Mobile World Congress 2025: Accelerating Service Provider Growth in the Age of AI

BARCELONA, March 3, 2025

"The pace of innovation in AI is astounding. Technical breakthroughs are just beginning to translate into new experiences for consumers and applications for businesses that will reshape how the world works and connects," said Jeetu Patel, Executive Vice President and Chief Product Officer, Cisco. "This shift presents massive opportunities for service providers to grow their businesses and reduce costs by modernizing their infrastructure for AI. Cisco is perfectly positioned to help service providers monetize these new revenue streams, and our Agile Services Networking delivers the silicon, systems, and software innovation they need to thrive."

Cisco Agile Services Networking: End-to-end Assurance for Differentiated Subscriber Experiences

Today, Cisco expands Agile Services Networking with two new innovations that deliver real-time visibility into both on-network and off-network connectivity for true end-to-end assurance. Combined, these solutions enable visibility from home- and mobile-connected users through to service provider core networks and off-net cloud-delivered services.

• ThousandEyes Connected Devices: Extends the power of the Cisco ThousandEyes platform to service providers with enhanced visibility across subscriber experiences, from home to off-network services. Now, with insight into last-mile network performance, service providers can mitigate issues before users are impacted and compete on experience, not just speed.
• Provider Connectivity Assurance: New AI-powered 'User Experience' capability enhances mobile service provider network performance. With real-time traffic insights and predictive demand intelligence, service providers can enhance user experience, reduce congestion, maximize speed, and dynamically adjust spectrum usage.

With enhanced visibility and AI-powered insight, service providers like Virgin Media O2 and Odido are leveraging assurance for increased customer satisfaction and net promoter scores (NPS), uncovering new opportunities for differentiated services and reducing churn.

"In an industry that's fast consolidating around the same network type and service, we take pride in accelerating all the ways in which we deliver better service and more value to the millions of customers that rely on us," said Gareth Lister, Director of Customer Products, Virgin Media O2. "Virgin Media O2 has long been recognized for ultrafast speeds and now, with ThousandEyes Connected Devices powering our Smart Support service, we're uniquely able to see and proactively measure our customers' connection and experience in their home in real time." 

"At Odido, delivering an exceptional customer experience is our highest priority. Cisco's Provider Connectivity Assurance User Experience application can provide deeper insights—into network throughput and latency and into real application performance," said Juan Alberto Brescoli, Head of Access Network, Odido Netherlands. "The ability to deploy the solution directly onto existing infrastructure eliminates the need for additional hardware or network reconfiguration, making implementation seamless. As demand for our Fixed Wireless Access (FWA) product continues to soar, having a precise, real-time understanding of user experience is more critical than ever."

Unlocking 'Innovation as a Service' for Mobile Network Operators
Cisco is introducing new capabilities to its Mobility Services Platform to accelerate revenue growth for service providers, including an application and API ecosystem, and advanced network services for people, spaces, and things—all delivered as a service. Read more here.

Additional Resources 

• AI-ready Connectivity with Cisco Agile Services Networking
• Blog: AI is Reshaping Global Secure Connectivity
• Blog: Transforming Mobile Networks: The Promise of Programmable Platforms
• Blog: ThousandEyes Connected Devices: Extending Service Provider Visibility into the Last-mile Network
• Blog: Transforming Assurance for AI Connectivity: The Power of Network Intelligence

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all. Discover more on The Newsroom and follow us on X at @Cisco.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at http://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word 'partner' does not imply a partnership relationship between Cisco and any other company.

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SOURCE Cisco Systems, Inc.